Happy Panda Junk Removal
Unpredictable lead flow and no consistent system for generating calls in a competitive Calgary junk removal market.
Hear what Happy Panda has to say:
The challenge
Happy Panda Junk Removal had inconsistent lead flow and no reliable customer-acquisition system. Some weeks the phone rang; other weeks it was silent. Word-of-mouth and occasional social posts could not support predictable staffing or capacity decisions.
The website, local business presence, paid acquisition, reputation, and call tracking were disconnected. They needed one complete system that could generate predictable opportunities, measure cost per call, and support operational growth.
Growth System implementation
Built a full SEO-optimized website with dedicated junk removal service pages targeting Calgary and surrounding areas
Fully optimized their Google Business Profile with correct categories, services, and daily geotagged job posts
Launched Google Ads with a Search campaign targeting high-intent junk removal keywords in Calgary
Implemented full call tracking so every lead source (organic, maps, paid) is recorded and measurable
Deployed the review generation engine to build consistent 5-star review velocity
The results
Before
Unpredictable lead flow
After
95+ calls in month 1, 2 new employees hired
The proof
Google Ads dashboard showing 95 conversions at CA$27.64 cost per call in June 2026
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