Meet the Founder
TradeMarked Consulting was founded on a simple belief: service businesses deserve one accountable growth system, not disconnected vendors and vanity metrics. We built the Service Business Growth System to deliver exactly that.
The founder's story
A message from our CEO, Shayne Kerr - who built this system and helped 250+ service businesses scale from 6 figures to 7-8+ figures.
Built from the trades, for the trades.
I started in the trades as an arborist for a local tree company. A serious accident took me out of the field permanently - but it didn't take me out of the industry. I'd spent years working alongside tradesmen, watching how their businesses ran, and I knew exactly how hard it was to keep the phone ringing. So instead of leaving the trades behind, I went looking for a different way to help them grow.
What I found made me angry.
Most service-business owners I talked to were stuck with disconnected providers and no accountable growth infrastructure. One company handled the website, another handled advertising, another handled reputation, and the internal team handled follow-up. Every provider reported on its own activity, but no one owned the complete customer journey or could answer the question that mattered: did the business create more qualified opportunities and customers?
So I started building something different.
I started TradeMarked Consulting in 2021 with just a laptop and a belief that service businesses deserved more than disconnected vendors. I spent the next several years identifying what consistently created qualified demand, converted opportunities, retained customers, and produced measurable growth. The patterns became the three pillars: Foundation, Authority, and Amplification. Every layer reinforces the next. Today, a team of growth specialists implements the same operating system across service businesses throughout North America.
One service business per industry, per area.
I built TradeMarked around accountability and real exclusivity. We cannot responsibly implement the same local growth strategy for two direct competitors, so we do not try. The service businesses we work with stay long term because the system keeps compounding and we never sell their implementation to the company down the street.
- Shayne, Founder & CEO
What we believe
Partners, not vendors
We embed ourselves in your business, own the implementation, and measure our work against the outcomes that matter to your team.
Phone calls, not impressions
We don't report vanity metrics. We report calls, jobs booked, and revenue generated. Everything else is noise.
Specialization beats generalization
We don't serve restaurants, e-commerce stores, and SaaS companies. We serve local service businesses. That focus is our edge.
Long relationships are the proof
90% of our clients stay 5+ years. That's not a marketing claim - it's the result of a system that keeps compounding.
The team behind the system
Led by operators who've been in the field - backed by a full team of growth specialists, ad managers, and sales professionals across North America.
Shayne
CEO & Founder
Built the Service Business Growth System from the ground up. More than five years helping service businesses scale across North America.
Imran Jimoh
COO - Chief Operations Officer
Runs the operational engine - systems, automations, and day-to-day workflows that turn strategy into results.
Aiden Richardson
CSO - Chief Sales Officer
Over $20M in generated revenue and 1,000+ deals closed. Owns the sales infrastructure that turns opportunity into revenue.
90%
of our clients stay 5+ years
Long-term results require long-term commitment - from both sides.
One business per industry per area
Your market exclusivity is protected. We will never work with your direct competitor.
Certifications & Partnerships
150+
Active partnerships with service businesses across North America
25+
Team members trained in customer acquisition, paid growth, automation, and AI systems
$50M+
Revenue generated across all clients with over $10M in managed ad spend
Ready to work with a team that stays?
Free 30-minute growth audit. Custom 90-day plan. No pitch.