Sunnies Tree Service
Needed a predictable, measurable quote-request system instead of word-of-mouth demand.
Sunnies Tree Service Results: $1,647 spent, 68 new leads in 2 months
The challenge
Sunnies Tree Service depended on word-of-mouth referrals, creating unpredictable revenue and limited control over the quote pipeline. The business needed a dependable acquisition system with clear source and cost measurement.
The company delivered strong tree-removal, trimming, and stump-grinding work, but its website, local presence, paid acquisition, reviews, and retention process were not operating together. The implementation had to create trackable demand and support future repeat and referral growth.
Growth System implementation
Built a full SEO-optimized website with dedicated service and location pages targeting London, ON and surrounding areas
Created and fully optimized their Google Business Profile with correct categories and daily geotagged job posts
Launched a Google Local Services Ads campaign that generated 68 charged leads (17 phone calls + 51 message leads) for only $1,647.94 in ad spend over 2 months
Achieved a 99.32% top impression rate on search, meaning Sunnies appeared above organic results on nearly every relevant search
Deployed the review generation engine to build consistent 5-star review flow from day one
Activated the Customer Retention Engine to drive repeat business and referrals
The results
Before
No Google presence
After
68 new leads in 2 months for $1,647 ad spend
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